Brought to you by: NonProfit PRO

Advisor : Karin Kirchoff

Senior Vice President, MINDset Direct

Karin Kirchoff is the senior vice president of MINDset Direct. She has been helping great causes increase revenue for more than 20 years. With an eye towards channel integration, she has helped organizations like the Human Rights Campaign, Defenders of Wildlife, NARAL Pro-Choice America, Humane Society Wildlife Land Trust, Gore 2000 presidential campaign and public broadcasting stations like Channel 13/WNET New York develop complex marketing programs to support their important mission work.

From mail to mobile and from e-marketing to telemarketing, she is always willing to deploy new technology and strategies if it means further engaging donors by keeping her clients’ programs on the cutting edge. Karin is committed to giving back to the non profit community and is a frequent speaker at industry events. She currently serves on the Direct Marketing Fundraising Association Board.

In addition, Karin has chaired several industry conferences bringing great educational content to thousands of her fellow direct marketers. She served the DMA Non Profit Federation as an Advisory Council member and has chaired the Marketing Committee for the DMAW. Karin co-authors a bimonthly column for Fundraising Success magazine (check out recent articles here) and is often quoted in industry publications.