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Speakers » Barbara Johnson

Vice President, Client Services, RobbinsKersten Direct

With over 25 years of experience in marketing and direct response, Barbara specializes in bringing a multi-channel marketing approach to traditional fundraising campaigns. She has been integral in creating and establishing innovative online solutions, which integrate with offline channels in order to maximize nonprofits’ retention, net revenue, and brand awareness.

She has established and managed comprehensive direct response programs for many nonprofits. These programs include acquisition, renewal, newsletters, monthly giving, acknowledgments, telemarketing, major donor and intermediate programs, annual reports, planned giving, digital and social media, and media planning.

Throughout her career she has successfully transitioned many accounts, been involved in several start-up programs for nonprofits, and has helped many nonprofits grow at a steady pace of over 10% each year.

She has worked with many leading nonprofit organizations during her career, including U.S. Fund for UNICEF, The Smile Train, Catholic Relief Services, AARP Foundation, Susan G. Komen for a Cure, American Diabetes Association, The ALS Association and National Parkinson Foundation, among others.

Barbara graduated magna cum laude from Kennesaw State University with a BA in Marketing. Barbara is a United States Navy Veteran.