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Gamification: The "Lift Note" of the Digital Age

Starts: 12:40 pm | Ends: 1:15 pm

Gamification encompasses any number of ways to incentivize your constituents to act — engage, share or give. Sort of like direct-mail lift notes for online fundraising. This session will break down the how-to of these digital response drivers and show you how to communicate smartly so folks come back to give more money and take more action on behalf of your cause.

What you’ll learn:

*Why you should add gamification to your fundraising arsenal
*Specific ways to do it
*Choosing elements that will resonate with your audience and keep them coming back.


Daniel Atherton
Digital Analytics & Optimization Coordinator, Interactive Department, Chapman Cubine Adams + Hussey